If you’re selling products online, you need a working ecommerce website to maintain your orders and provide excellent customer service. A few years ago, adding a shopping cart to an already existing website or blog was very difficult for ecommerce owners. Still, today’s shopping cart solutions have considered this confusion by enabling payment processing as a fast and reliable process.
It’s easy to add a shopping cart into a website without changing anything into your running business. Even you don’t require any technical skills to add a shopping cart. There are many shopping carts available today, and the choices are plenty enough. Always consider the shopping cart that gives you more flexibility and features that you require to grow your online business.
Let’s find out the details.
Can you brief precisely what shopping cart is?
An online shopping cart is a software that allows your customers to shop for products from your website. Some basic shopping carts are secure and only include necessary features such as buy now button and checkout pages. But some advanced shopping carts go the extra mile and allow you to get benefited from the amazing functionalities like improvement of customer service and other necessary ecommerce tools for your website.
The importance of shopping cart for your business
People nowadays demand easiness in everything. The more natural the process, the more efficiently customers can shop from your website. Online shopping cart plays a substantial role in converting your online store visitor’s into customers.
Shoppers consider shopping carts as a place where they can see and place their desired products before actually paying it. They choose to purchase a product from your store. They need to determine whether the product is suitable for them or not.
A shopping cart is a medium for online store owners to maintain a customer’s purchase journey and buying decision. Based on it, owners can come to know what attracts their customers and what is stopping them from buying a specific product. They can analyze many issues and propose a suitable solution for the customer.
Shopping Cart Software Features
Shopping cart software includes the business-facing side and customer-facing side or Frontend. The Frontend is comprised of the online store that your customers use to browse products, whereas backend or business facing includes the dashboard or the control panel. These both allow your customers to purchase products online from your website.
Below is the list of features offered by an advanced shopping cart:
- Products page information like customer reviews and ratings
- View cart page for viewing the selected products
- Search functionality
- The integrated blog features to increase your readers
Backend features offer by an advanced shopping cart:
- Invoice management
- Inventory management
- Order management
- Real-time rate calculation and Shipping integration
- Tax calculation
- Marketplace integrations
- Social media integrations such as Google Shopping, Facebook, Instagram
- Variety of payment options
Choosing a shopping cart
The most crucial decision in managing an online business is selecting the best available shopping cart for your business.
There are numerous shopping cart options available for you, but you need to understand which suits best for your business. Let’s look at the options.
Ecommerce Solution with Built-in customer (Marketplaces)
Just in case you’re starting a new online business and you’re not sure of how much interest it will attract in the first place. No worries. You have the best option available where you can sell through the available marketplaces. It can maintain payment processing and shipping on behalf of you in return; you need to share a small amount of profit with them via monthly fees or commissions.
Here is the available marketplace list:
- Amazon: The second-largest market in India
- Jabong: Good for selling shoes and clothing for men
- Flipkart: India’s largest marketplace
To start making a profit on these marketplaces, you just need to create a page on any of the marketplaces to connect with the large pool of customers.
SaaS Shopping carts
SaaS is an ideal solution for businesses that do not have a website. It costs you less than the other option and requires minimal technical knowledge. Any small business owner can set up their online ecommerce website using platforms such as Builderfly.
Builderfly offers an all-in-one ecommerce platform to build and grow your online business. You can simply subscribe to the suitable plan and connect your domain, choose a template and select payment methods to kick-start your online shop in a few minutes.
Features You get when you add a Shopping cart to your website
Today there are so many ecommerce platforms available for retailers with amazing and extraordinary features. This implies there will be no shortage of amazing features because of the competition.
Let’s find the features you’ll get when you add a shopping cart to your website:
Simplicity & Flexibility
The ecommerce platform which requires more time to set up an online store for you will be of no use, especially when you want to sell your product online and want to draw massive traffic. Fast and reliable ecommerce platforms allow you more flexibility and set up your store in a few minutes.
Most of the time, the shopper has a good idea of what they want and rather than browsing through thousands of products they need a simple tool which helps them in finding the item on your site. A Search box allows them to jump on the product they are searching for directly. In today’s ecommerce world, this feature is a must for an online ecommerce site.
You can add product images on all ecommerce platform, but shoppers want to see a clear picture of what they are buying. You should have a feature that allows you to resize your product images for better display and allow you to make it large for your shoppers. Zooming features are significant for online buyers.
Search engine friendly
If your shopping cart is set up in the right way, then your marketing plan can be crafted ahead. Having the site indexed or ranked high in search engine allows customers to find your online store on the web easily.
Discounts & Coupons
Shoppers don’t want fabulous coupons. They need a proper and direct coupon which they can easily use. By offering good and easy to use coupons and discounts, you can attract more customers and increase your online store’s traffic.
How to add a shopping cart for a website?
If you want to start selling online is the easiest way and need the most helpful tools, without any technical knowledge or hire a programmer, you can go for the readymade ecommerce platform to build your online store.
By using the ecommerce platform, you don’t need to alter your existing website. Additionally, you don’t need to pay millions of dollars for the software license. With an ecommerce platform, you just need to subscribe to the suitable plan, connect your domain, choose from thousands of already available templates, select the shipping method and choose a payment option.
Ecommerce platform such as Builderfly offers you full-fledged online store which you can run without any technical knowledge and start designing the store in less than 15 minutes. It is the most popular and the first ecommerce platform that offers you AI-powered native mobile apps linked with your online store, which gives you access to run your store on your fingerprint. All the shopping cart functionalities are already provided in Builderfly, and it’s easy to use for any online business owner.
You can benefit your small business by adding a shopping cart, considering that nowadays people more tend to buy online than in offline stores. Do your research on the features offered by various shopping carts and kick-start your online business with the best suitable one. Build your online store with Builderfly and start growing your business. In case you would like to know more about how you can set up an online store and add a shopping cart, please connect with our experts, and we’ll guide you.