If you want to drive more online sales, starting a blog is a good way to go.

And it is not only because some recent stats show that companies with winsome blogs enjoy up to 97% more inbound links. It is also because acquisition, conversion, and retention need you to engage with your customers and to keep them engaged until they can no longer resist coming back for more.

In ecommerce, traffic translates to conversions, and followers translate to loyal clients. Starting a blog is a sure-fire way of attaining a steady deluge of both.

Before you dip into practical tips and tricks for making it work, don’t forget to start a blog and add a shopping cart to monetize your content.

Weave an Engaging Brand Story that Makes You Irresistible

When two brands offer the same solution, what are their extraordinary selling points?

A USP always reflects a company’s mission statement, a proposition value that’s different from all other contenders in the same niche. Your company has it too, and if it hasn’t been done already, why not create a compelling story around it now? Or if not a story in essence, then a tone, a mood, or a message?

These are all elements of the brand narrative, the unique identity of your store.

In blogging, this is achieved with many different elements that must come together to invoke a certain emotion in prospects and customers, similarly to brand positioning and awareness. It should include everything from design and imagery to content type and format to the language and tone of writing.

Needless to say, this must not affect the accuracy of the information in your posts. It should only provide a different feel, which will be unique to your brand and custom-tailored to your ideal buyer persona’s preferences. Is it luxury or mindfulness? The adventurous spirit or artistic sensibility? Go figure it out.

Use Lists of Product Combos for Different Scenarios to Cross-Sell

If you’re selling clothes instead of light bulbs, you’ll admittedly have a much easier job. Still, every ecommerce business relies on cross-selling techniques, which shows that every ecommerce business already knows how to connect the dots when it comes to separate, seemingly incompatible products.

These items make excellent material for longer listicles and blog posts.

It’s easy to write a spring fashion guide that reviews products ranging from clothes to hair jewelry — they all belong to the same fashion line, and were designed to make a great outfit. But you can generally make a twist, propose something quirky and fresh, and pair items that normally wouldn’t go together.

Show How Your Products Can Affect People’s Lives

The first rule of learning how to start a blog has always been, and always will be relevance.

It’s only natural that what you post on your ecommerce site will never wander away from your main topic. Sure, you’ll be writing about your products and exploring their numerous features and benefits in detail, but that’ll only provide you with a few dozens of attractive headlines. And you’ll need more.

Besides relevance, another blogging pillar is evergreen content.

And what’s more evergreen than people’s everyday problems, worries, and nuisances?

So, write about that. You should already have a list of pain points for every solution that you offer, and each of them can make a solid blog post that’s both engaging and informational. All great products affect people’s lives in one way or another, and it’s on you to elaborate on that effect.

Whenever in doubt, start a blog. When it comes to ecommerce conversions, it always works like a charm.

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