The Best Way to Convince a Customer to Buy an Expensive Product
Before you become a brand, convincing shoppers to buy your expensive products will be an evergreen challenge for you. The reason is pretty apparent, customers can have the same products available at lower rates from numerous other sellers selling in the online or offline market. But now with Builderfly, you don’t have to undergo this challenge.
Builderfly ecommerce can assist you in boosting your business’s ROI by helping customers buy your heavy-budget products. It’s not rocket science, just a slight change of approach and a few easy tactics that you can try to bring conversions in favor of your online store.
Save on your usual ecommerce expenses with Builderfly
Start with freebies
If you are selling expensive products in your store, you can offer something complementary to them. Add a low-cost product that accompanies your expensive product, and start selling online now through your Builderfly store. Such tempting tactics can help you gain more orders for your expensive products.
Offer free shipping
Your high-priced products give you the liberty to include the shipping price in your selling price and let customers enjoy the notion of free shipping. The cut-off in additional expenses for products for shipment charges is known to boost the conversion rate of stores at a significant rate.
Highlight differentiating attributes
Make your shoppers trust quality over quantity. If you are winning against the quality of the content used, you must highlight it within your product listings. When you list products on Builderfly, you can add detailed descriptions and tell your visitors about the better-quality material that you have used compared to other businesses in the market. If your potential buyer has an idea about the product quality based on the material used, you can surely win the leads.
Mention service life
When buying high-priced products, customers often compare them based on their service life. The quality material you are using for your products will automatically improve the shelf life. Talking about the same in your product listings on the website which you can create via Builderfly and justify the premium charges you levy for your services/products.
Share Product Reviews
The customers who opt for your products over the cheap ones are ideally those who care about the product quality. You can connect with them to share their experiences with your products and help the native community of shoppers. We have a dedicated product reviews section enabled for product listing on each product detail page. Make your customers your brand advocates and amplify your sales.
Instant discounts for abandoned cart customers
With Builderfly’s advanced feature of abandoned cart recovery, you can keep track of abandoned cart customers. If they have shared the contact details, you can connect with them to know the reason for stepping back. When the cost of the product is the only reason, you can offer them discounted rates on the phone call or email and convert them with exclusive.
Builderfly Expert Tips To Sell Expensive Products Online
Highlight Benefits, Not Just Features
Tech-product sellers often highlight the features of the products while listing the product information. You need to keep in mind that all of your shoppers are tech-brains or product experts. Highlighting the benefits of the features helps all of your customers understand the utility and significance of the features they must compare while shopping for expensive products online.
Avoid jargons
The product detail page is for your customers and not for the experts in the domain. Adding new and complicated terms to your product listings can confuse your customers or make them believe that your product is not a right fit. Avoiding the usage of jargons (new terms), you make the content of your product listings easily understandable to all of your shoppers, regardless of their knowledge scale.
Add product videos
High-quality product images and product videos give you greater liberty to show the best look of your product and highlight major attributes. Adding product videos gives a 360-degree view of the product to your audience. It helps them make a better purchase decision while shopping for the best deals. It improves the organic ranking of your products on SERPs and helps you win the trust of your shoppers.
Be persuasive yet simple
A lengthy product detail page can improve your ranking, but you need to stay precise. Your customers don’t have the time or hours to read. Using our content and design editor, you can make your product detail pages attractive with our ready-to-apply design templates. Add bullet points, use catchy and persuasive language, yet maintain simplicity for your product listings.
Improve your business ROI selling expensive products with Builderfly
Educate your customers about your products. Don’t be a salesperson and sell online for the sake of it. Instead, create a visual perception of your expensive products with detailed product listings on your Builderfly store. Amplify your conversion rate with Builderfly now!
Build Your Online Store for FreeFAQs
How do you promote expensive products?
Add the spotlight on the value proposition of your products and justify your price for the quality you are offering. To some customers, you are selling quality, and to some others, it’s an experience. Understand your buyer type and approach them in a justified manner accordingly.
How would you encourage customers to buy expensive products online?
When shopping for expensive products, customers often prefer comparing online and shopping offline. Customer service is one of the primary reasons in such circumstances. Make your customers believe that you have their back with the support team even when they shop online. It can encourage buyers to shop online from you, regardless of the product’s price.
How does Builderfly help you sell your expensive products?
Builderfly lets you create detailed product pages highlighting all necessary product attributes, adding product reviews, updating high-quality product images/videos to make your product sellable.
What can you do for middle-budget buyers to shop for expensive products?
Enabling EMI and no-cost EMI options with trusted payment gateways and payment service providers can assist your low-budget shoppers in buying high-budget products.
