Quality content has the power to communicate, spread knowledge, and change minds. It can draw the attention of the people with whom you can share your opinion as well as provide solutions to the existing solutions. With every major shift in technology, there has been a constant development of the ecommerce industry. The increasing online population demands more and more online shopping services, due to which, ecommerce sales boost every day. There is an uncountable number of shopping websites in the online world today. In the age of continually increasing digital marketing costs, online sellers more often rely on content marketing to draw organic visitors and provide the best customer experience. Above 72% of online sellers have experienced that content marketing boosts engagement and more than 64% of them are searching for newer ways to build a qualified content strategy.

When creating an online ecommerce store amidst the vast and high-end competition, choosing the right ecommerce platform is vital. The basic ones may offer you functionalities such as listing products and catalogues, accepting online payments, managing customers, offering real-time support, and managing the orders. Moreover, the ones may provide you with complex functionalities such as managing inventory, advance security, online marketing features, and facility to manage and integrate with external APIs. In this article, we will be easing the process of finding the best suitable CMS for your business and deliver everything you must know about the best secure CMS for ecommerce. But, before that, do you know what CMS is? Let’s find out!

What is a CMS?

A Content Management System or CMS is software that manages the development and alterations of the digital content. It assists online store owners to correctly place as well as manage their content seamlessly. With the use of the right CMS, store owners can create, edit, publish, as well as delete content from an online site. Here, digital content refers to documents, videos, images, and other online marketing elements. Technically CMS provides the users with an interface that does not require expertise in HTML or other technical skills. Anyone can manage the content of a website without calling for a developer using a CMS.

A CMS is an asset for an ecommerce business to keep your online store or site up-to-date and upgrade your marketing tactics as and when required.

When is CMS useful?

A Content Management System can be integrated into a business model when your store is not having strong content but are having a clear execution strategy to naturally make it a part of the customer journey. CMS helps in creating a brand value and online presence which is otherwise not possible by selling on online marketplaces such as Amazon, Flipkart, and such. CMS can aid in creating quality content for an online store which can greatly impact the process of differentiating your business from the rest in the flock.

Every online seller must have, at least once, heard of the importance of content optimization for an online ecommerce store. This optimization is possible only by integrating a dedicated Content Management System into your ecommerce store or website. It enables you to reach a wide set of an audience from a farther range than that without the use of CMS.

What is the best CMS in 2020?

2020 has been like a roller coaster ride so far. Even the best of ecommerce giants are no more secure due to the worldwide pandemic attack. Many businesses are shutting down due to the lack of facilities to provide services to the customers. Major businesses such as Zara have been forced to shut down 90% of their outlets amidst the pandemic. This is the time when businesses need the most secure CMS to keep their businesses alive through the second half of the year. During this challenging phase, any business can consider creating their online store on the most secure CMS-integrated platform – Builderfly!

So, what is Builderfly? Builderfly is the leading ecommerce builder focusing on making businesses accessible to everyone who aspires. One can build an online store with Builderfly without any technical expertise and skill for coding. Builderfly helps every business take baby steps towards assured business growth irrespective of the size of business. With Builderfly, you can effortlessly set higher business goals and sell your products to the targeted customers using the right marketing strategies. The significant advantages of building your business with Builderfly lies in not paying a penny for any transactions and getting a native mobile application for iOS as well as Android.

Whether you own an iPhone or an Android, you can get access to a fully-functional mobile application with a powerful editor to enhance your business experience. It allows the user to build a fully customizable online store and a personalized mobile application without being a tech-savvy. All the technical management including HTML and coding is handled by Builderfly using AI technology. Being a Builderfly customer, one gets the power to design the store – their way, and focus on selling the products to the maximum customers. Not only CMS is integrated with Builderfly for the smooth business experience, but the users can also add new CMS pages on their online store to provide a seamless experience to their customers efficiently.

What makes Builderfly the best CMS?

Unlike other SaaS-based ecommerce platforms that offer limited customization to their customers, Builderfly is offering the power of complete customization. Within complete customization, the following facilities are offered:

1. The customers without technical expertise can use the platform to customize the designs of the store and change the look and feel of the online store.
2. The customers who are aware of technical aspects and are able to alter them, Builderfly lets them edit the HTML and coding of the online store as per their requirements.
3. The customers who have the knowledge of CSS or Cascading Style Sheets which is the core to creating an online store, Builderfly offers the facility to edit the CSS along with HTML for more customization of the online store.
4. The customers can add Custom Javascript/ jQuery code as per their requirement with Builderfly (However, it does not include the Script Tag).
5. With the custom CSS option, the customers can alter the default design of the website (However, it does not include the Style Tag.
6. The data entered and managed with the Builderfly Ecommerce Platform are secure with the provision of free as well as a custom SSL certificate.
7. The user can connect an existing domain with Builderfly to establish brand recognition.
8. There are multiple sales channels that can be integrated into the Builderfly dashboard for efficient as well as secure store management.
9. The on-page search optimization helps the users in optimizing their ecommerce store based on the market trends, customer requirements, and their interests.

If all these were any less, you must know that Builderfly offers a 24/7 secure customer report. All these and the platform does not charge a penny for any transactions facilitated on the platform to actualize their mission of making a business accessible to the common man.

What are the benefits of using the right and the best CMS for your ecommerce store?

Now that you know the best CMS you’ll need in 2020 for your ecommerce business, it is time that we dive into the benefits of using the best CMS for your ecommerce store. Following are a few key benefits we have picked for you to learn the importance of choosing the best CMS for your ecommerce business at the earliest:

1. A CMS will allow you to create as well as edit content with the utmost ease.
2. With the use of the right CMS, you no longer need to rely on developers to sell online.
3. You can add multiple sales channels on your ecommerce website or store using a CMS.
4. You can edit any or all of the content of your ecommerce store within the website using a CMS integrated platform.

Now, if you are not using the best or the right CMS for your ecommerce store, chances are you are leaving a few or many of the extensive features that are listed above on the table. No online sellers would want anything less than the best for their store and integrating the right CMS is nothing less than giving the best to your online selling efforts.