Target Mobile Platform

According to the Global Web Index, GenZers spend 8+ hours a day online every day because mobile devices are mainly handy. Now, you can understand the reason behind targeting mobile platforms on priority. Though all the website themes are already designed responsive, just responsiveness is not enough to serve the purpose. Responsive design layouts are healthy enough to let your shoppers explore your online store, save products in the cart or add to their wishlist. However, most of the young shoppers find checkout tedious on the mobile version of the website & either they abandon carts or, if you are lucky, place orders on their laptops or desktops.

By targeting mobile platforms, you can improve your mobile shopper’s experience & reduce the cart abandonment rate of your online store. In addition to mobile responsive ecommerce websites, you can plan to get a mobile app for your online store to ease online shopping.

Gain the attention of the mobile shoppers, exclusively GenZers, to engage them with the best deals & offerings. It will automatically boost your business’s ROI & improve your store’s audience engagement rate.

Promote With Next-Gen Marketplace

Selling on marketplaces like Amazon is fine, but what is it with the next-gen marketplace? Well, we are talking about selling on social media platforms. Social selling is still a buzzword & it claims that anyone can be an online seller & earn income selling within their network. Though the idea of social platforms was to build a larger community & connect with friends, now it has turned to the marketplace. Even they have a dedicated Facebook Marketplace, where you can list free & sell without any commission constraints.

Unlike the giant global marketplaces, the Facebook marketplace doesn’t have specific photography & product approvals norms for listing, thus making online selling easier for small enterprises and solopreneur too!

So many GenZers these days explore products on the Facebook marketplace & connect with the sellers directly to get the best deal within range. Moreover, you can count on opening a dedicated Facebook Shop & Instagram Shop to let your social fans shop your products instantly. Though Instagram Shop options are restricted to brands & other rules, you can leverage this social platform for maximizing brand awareness. So, grow your reach on the web & connect with your shoppers in these next-gen marketplaces.

Impart Your Brand’s Values

GenZers take the brand’s values into account while shopping online. Some GenZers may prefer quantity & pricing over quality at a young age due to budget constraints. However, you will find more inclination of GenZers towards the efforts & values you imbibe in the branding.

So if you are planning to win their love and trust forever – the first rule to take your brand to the next level is – be authentic, transparent & accountable with your audience.

Let’s say there are two brands, A and B. If brand A sells custom gift items online & brand B sells custom gift items at a slightly higher rate but follows sustainable packaging guidelines, GenZers prefer to buy from brand B.

GenZ is sensitive & they support the global causes in a much better fashion than GenXers. That’s why we recommend you to sell your offerings & market your values.

Capitalize Your Experience

The next trick is to capitalize on your experience in the industry to lure GenZers. The simple idea behind it is, to be honest, to stay natural. Don’t go fake; just talk about your real experiences, share views on current topics, & give GenZers liberty to share their ideation. If you don’t push your thoughts & stay open to consuming novel ideas, GenZers can be your brand advocates without paying them anything in return. (However, you can secretly reward them with freebies or coupon codes, as they love flaunting it. And you again get free promotion 😉 )

Promote with Social Media

You can captivate GenZers with social media marketing tactics. GenZ shoppers are primarily available on Facebook, Instagram & Youtube. Tiktok took center stage from 2019-to 2021 for Indian users. GenZers adore networking & they are experimental as well. Set your branding guidelines & follow the same in creating engaging graphical posts to promote your products across social channels.

Currently, GenZ & Millennials are more drawn towards short-form video content. Some of the trends may seem senseless to you, whereas some others can really be helpful for your business. The creativity in using these social platforms for business is actually implementing the trend in connection with your offerings.

Remember, your goal is not only to boost the engagement rate but also to find the ways in which your content resonates well with your audience. Don’t spend time selling on social media; rather, pay attention to building connections with followers.

Influencer Marketing

GenZers have a robust online influencer base, like social media followers. Influencers are vastly impacting the shopping decisions of businesses. This new approach of promoting products & services on social channels has entirely redesigned the approach of marketing. Unlike the old days, now, influencers are not only celebrities & well-known public figures or politicians.

To market online, you can count on micro-influencers over macro-influencers. The best thing is it increases the reach of your business within their network, improves your business’s credibility & gains long-term benefits at affordable pricing. Brands rely on influencers for originality & creativity. The aim is to create engaging content to blend well with the thought process of your target audience.

Go mobile with Builderfly

GenZ is crazy for mobile devices. Be it a smartphone, tablet, palmtop, or laptop of any screen size or configuration. Builderfly lets you Build your mobile app, add your personal touch & launch like a pro. You can boost the experience of your mobile shoppers & let them place orders at your store instantly as they do on Amazon. Improve user engagement leveraging the mobile device & in-app features to market your offerings. Now, you can design your mobile app on your own & offer personalized experiences to your mobile shoppers.

Social Selling

Social media platforms are like breakfast, lunch, & dinner for GenZ. We help you gain attention & maintain the interest of your GenZ social fans by boosting your social selling efforts. With Builderfly, you can open your Facebook shop with a single click by linking with your free online store. You can make your entire product catalog live for your Facebook fans & let them shop from you instantly. Let’s make shopping easier for your regular customers by deploying Whatsapp marketing & SMS marketing. We allow you to share your new launches & latest product additions within a click to your multiple groups & contacts in one go.

Power of influencer’s community

Gen Z is a sensitive generation and is prone to get influenced by achievers & over-achievers. Since they follow social media a lot, they are comfortable with the community influencers. While shopping online, the buying decision of more than 44% of GenZ shoppers is based on influencers’ recommendations, as per researcher Kantar.

Builderfly lets you deploy our network of community influencers in different ecommerce industries to lure your GenZ shoppers. Leverage the power of influencer marketing to engage a youth audience & connect better on the web.

Live Streaming

Live streaming sessions engage the audience more naturally than the sale events. Now, the live streaming option is available on all social media platforms. Social influencers have been leveraging these live sessions at their best to educate & better connect with their audience. Boost the credibility of your business & connect with your GenZ shoppers instantly by going live directly from your website via the Builderfly dashboard.