How has Ecommerce Transformed Marketing?
The rise of ecommerce not only transformed the way of shopping but also changed the way marketing works. Soon when businesses started adapting ecommerce as a mode of business, there was a drastic change in retail marketing. The Internet transformed the way marketing works and significantly impacted the ways online sellers target people.
Builderfly is an all-inclusive ecommerce platform that gives you convenient access to all the powerful online marketing tools. Utilizing these advanced features, you can define the right marketing strategies to skyrocket your online sales. Shape your business within-budget marketing and start for FREE with Builderfly.
Ways E-Commerce Has Transformed Marketing
Easy Accessibility
Ecommerce has made retail marketing accessible for all and considerably cheaper. The impact of ecommerce on marketing is compelling enough with its easy access to businesses of all shapes and sizes and reasonable expenditure. Small scale businesses with lower budgets can now market their products or services easily using ecommerce selling platforms like Builderfly.
Multiple Touchpoints
Businesses now have multiple touchpoints such as mobiles, websites, brick-and-mortar stores, online stores, social media networks, and so forth to develop their brand consistency. With the help of consistent delivery across multiple touchpoints, businesses can create brand value throughout all the platforms. Businesses understand that managing multiple touchpoints accounts to dealing with all the demographics round the clock with real-time communication to the customers.
Mobile Marketing
Many customers now browse & purchase through various online selling apps and websites using their smartphones. Due to this reason, marketing on small devices has become as important as that on larger screens. Marketers today make sure that their websites are mobile-friendly using responsive themes and templates. Likewise, businesses opt for SMS marketing and targeted mobile marketing to connect with mobile shoppers.
Understand your user demographics
Online channels help track the results of marketing which again is not happening with the traditional ones. If you own an account with Builderfly, you can track your store’s performance with Builderfly Analytics to know your potential buyer’s engagement pattern with your store. Knowing your users, you will understand what your target audience is looking for and try implementing those strategies to improve your shoppers’ experience.
Fasten reaching your potential buyers
Digital Marketing channels promise more data which is otherwise challenging for the traditional marketing channels. Social Media marketing, paid and unpaid ads enhance the scope of small businesses to reach their potential customers. Social Media platforms now play a major role in boosting small as well as large-scale businesses to reach out to newer customers as well as target the required customers.
Maintain Omni Channel presence
Be there, where your customers are! With ecommerce marketing, you can attend to all of your customers at the same time and give undivided attention to a healthy shopping experience. Builderfly helps you maintain the omni-channel presence of your brand with central management of your inventory, orders received from multiple sales channels.
Deploy Builderfly Marketing Tools For Your Ecommerce Businesst
Search Engine Optimization (SEO)
The search-engine friendliness of an ecommerce store significantly impacts the ranking of your store on SERPs. Builderfly’s built-in meta tag update sections for individual product detail pages, category pages, and web pages make the activity of search-engine optimization quick & easy for you.
SMS marketing
Automate SMS marketing with your Builderfly store and improve traction on your e-store from mobile shoppers without leaving a void in there. Notify your customers & potential user audience about the latest sale events, discount deals, and lure them to your store.
WhatsApp Marketing
Take your direct selling and social selling efforts to the next level by configuring your online store for WhatsApp Marketing. Send your entire catalog to your shoppers & business groups in a click & keep a log of your conversations with Builderfly’s advanced WhatsApp Marketing tools.
Email Marketing
Leverage the power of Builderfly’s ready-to-send email marketing templates to personalize your customer communications. Email marketing is one of the most efficient & conversion-friendly tactics in recent times. Stay connected with your online shoppers with your monthly newsletters & keep them informed about your latest product launches.
Blog Promotion
One of the major impacts of ecommerce in marketing is the integration of content in marketing. Content has the power to convey their brand story and boost sales to enhance their brand value. Ads are now published with descriptions of the products or services. Create engaging blog posts to have better traction at your e-store with your Builderfly’s easy-to-use content editor.
Save Abandoned Carts
Keep track of abandoned carts, know the reasons behind abandonment, and try saving those abandoned carts. Builderfly helps you reconnect with your abandoned cart shoppers to pursue them to complete their transactions. Saving customers at that stage is much more possible than leading them through the entire transaction cycle.
Transform your Marketing Strategies & Grow Your Sales with Builderfly!
Plan your digital marketing strategy with the correct understanding of your target audience with Builderfly. Use our advanced marketing & growth tools and tactics to scale your business without consideration of geographic boundaries.
Build Your Online Store for FreeFAQs
Why did ecommerce intervene in marketing?
Ecommerce has completely transformed the way people around the world shop. Instead of visiting physical stores or brick-and-mortar stores, customers now prefer online shopping with lower product or service prices as compared to the former. The change of shopping patterns of customers is the primary reason behind the intervention of marketing in commerce.
Why do businesses prefer online marketing?
The Cost-effectiveness of online marketing channels is one of the primary reasons businesses opt for them. Digital marketing analytics helps you keep track of your investments & goals you’ve attained within the set budget.
Which are the newer marketing channels in this digital era?
Ecommerce has introduced marketing with newer digital marketing channels such as Search Engine Optimization (SEO), Social Media Marketing, Paid Search Ads, Email Marketing, Retargeting, and Social Ads.
Should businesses leave traditional marketing in exchange for digital marketing?
Though online marketing is winning the prize, it is essential that businesses focus on offline or traditional marketing equally. With the seamless balancing of both the marketing techniques, ecommerce has led to a way to enhance marketing strategies.
