According to reports from Statista, the e-retail sales of all the retail sales worldwide are predicted to grow by up to 22% by 2023 from 14.1% at present. While the ecommerce industry is thriving in every corner of the world, experienced players are staying up-to-date with the latest ecommerce stats and trends in the industry. If you want to make money online, starting with an ecommerce store can be a great idea. However, if you are looking for growth, simply setting up the store won’t suffice.
There is no insufficiency in the number of advice you get for your ecommerce business growth – be it online or be it offline. However, most of them are either generic or obsolete. In this blog, we will be avoiding the obvious solutions and share some of the advanced tips and tricks that are used by the forward-looking ecommerce businesses for growth. Well, not all of them be relevant to each one of you, but, we hope, that you get at least a few tips to take home and practice.
Tips can Tricks to grow your Ecommerce Business Quickly
If you are sincere in your ecommerce business, probably you might have already started plotting your strategy to get the best out of your efforts. However, growing an ecommerce business goes way beyond imagination. You must have a sound technique that can be implemented to get the results. Here’s our contribution to give you some unique, practical, and effective tips and tricks to grow your ecommerce business:
Create Shoppable Instagram Posts
Over the last few years, Instagram has developed periodically in the social media arena. Businesses have already started using Instagram for marketing and reaching out to newer customers. However, with the Shoppable Instagram Posts, the potential buyers can now purchase your products directly from their Instagram handles. This feature helps to reduce the friction that takes place when potential customers need to leave their Instagram page for your website. In order to avail this feature, you need to introduce your products catalog on Facebook and link to your Instagram business account, and tag your products in your Instagram posts that your followers can purchase. Another way is to combine Shoppable Instagram Posts with Influencer Marketing wherein you can ask influential people to promote your products. Upon creating more than 9 Shoppable Instagram Posts, you’ll get a ‘Shop’ tab on your Instagram Business Page wherein your followers can shop for your products.
Target Existing Customers
When it comes to business growth, there is a common misconception that the best way is to bring in new customers. However, many experienced ecommerce players have agreed to it that focusing on customer retention brings in more business growth than on customer acquisition. Studies have found that the impact of loyal customers on an ecommerce website is much greater than that of new customers who are not sure of returning to your store the next time. Loyal customers, as compared to new customers, have higher conversion rates, add more products to their shopping carts, and help you generate more revenue every time they visit your store. Well, don’t take us wrong here; obviously, it is awesome if you continuously acquire new customers. But, it is a more expensive marketing strategy; have you thought about it? Since the already existing customers are familiar with your brand, they know how to purchase your products, hence eliminating the learning curve. Therefore, you must focus on improvising their experience with customer loyalty programs that motivate them to spend money on your store, every time they visit.
Optimize your Mobile Commerce Channel
It is not to be mentioned that the mobile commerce trend is to stay for many more years to come. While creating a responsive ecommerce website is good to start, an optimized mobile commerce channel demands a more zealous approach. Improving your ecommerce store’s mobile user experience from simply integrating the right payment processing techniques to testing the design of your channel’s checkout page, will help you grow your business more than your imagination. What you must remember is that optimization of a mcommerce channel is an ongoing process that needs to be taken care of as and when required.
Build a Sense of Urgency
It is essential to be transparent and honest about your business to your customers; but, there is no wrong in creating a sense of urgency to convince potential customers to purchase from you right then and there. Experience ecommerce players have admitted that customers have positively responded to the incentives that built a sense of urgency. From time-bound special offers to limited-edition products, any strategy can be employed to build a sense of urgency. Some may work well, and some strategies, even better. If you are using Google AdWords, you get to use the ad customizers that can exhibit a countdown on time-bound sales and seasonal offers. Building a sense of urgency is a proven way to boost sales and grow an ecommerce business. However, it remains your call to decide the right way to create that sense of urgency.
Blog to Please
If you are not witnessing any growth in your ecommerce business, one of the primary reasons could be that you blog, only to sell! In order to create a blog that stands out from the rest, in terms of search engines as well as niche, you must understand the values of your audience. Find out what your customer needs and how you can be of their use. If you are not blogging to please your audiences’ interests, it becomes quite hard to set up a community of loyal customers.
According to stats, about 95% of all the retail purchases are estimated to be done through ecommerce. If you have not implemented the right tips and tricks to your ecommerce business, we suppose, you still have some time. Achieve some or all of these suggestions in your ecommerce business and you will witness a whopping growth in your business. And, if you have not yet created an amazing ecommerce store for your business, check out this all-inclusive ecommerce platform with everything that you’ll need to build your online presence.