Are you planning to start an ecommerce business in India? Or are you aiming to expand your ecommerce business in India? Are you worried about the incomparable costs you may need to spend? If your answer to the above questions was a ‘Yes’, then this blog is for you. Here, we will be discussing the tips and tricks to start an ecommerce business with low price in 2020.

The growth and development of technology are evident along with the rise of the ecommerce market. Studies state that every day, more than millions of people use ecommerce services. Setting aside the development of technology, the recent shift in the lifestyle due to the COVID-19 outbreak has forced people to purchase products online. This has led to an increase in the demand for ecommerce products. The population of India till date is 1,379,196,659 which are continuously increasing, every minute. With such expansion, building an ecommerce business with low price can surely turn to become a huge success.

How to start my ecommerce business in India with low price in 2020?

Building a whole new ecommerce business is not confined to the following steps. An ecommerce business can be coined as a niche wherein you ought to be clear with your business idea. Even the best of business ideas may fail if not executed in the right way. Therefore, it becomes essential that you have a compelling business idea to survive in the cut-throat competition. Moreover, here are a few steps suggested from business experts that can help you start an ecommerce business in India with low price:

Create a Business Plan and Business Model

Creating a business plan is the most basic step to start an ecommerce business; be it India, be it any other place. However, it is also the most essential step in setting up your ecommerce business; if done wrong, all the further efforts can go in vain. Your business plan must be designed according to the market research, financial budget, and profit margin. Similar to a brick and mortar store, an online ecommerce store also requires a business model. However, remember that the right business plan is crucial for implementing your business model. There are mainly two kinds of business models viz. single-vendor and multiple-vendor marketplace. The former refers to a single vendor selling to multiple customers and the latter refers to multiple vendors selling to multiple customers. If not these marketplaces, you can choose already-existing marketplaces such as Amazon, Flipkart, and so on.

Things to consider:

1. Invest time in authentic market research.
2. Keep an eye on your competitors’ business model and marketing strategies.
3. Choose the products you want to sell online.
4. Define your target audience.
5. Set your business objectives and business model.
6. Frame the products you’ll sell, the price you’ll tag, the promotion strategy you’ll employ, the location you’ll focus, and the process you’ll follow to achieve your goal.
7. Determine and allocate your budget.
8. Focus on your KPI (Key Performance Indicators) such as sales, conversions, revenue, and profits.

Create a unique website for your ecommerce business

Creating an ecommerce website is known to be one of the most effective ways of establishing an ecommerce b in India. A visitor searching for any product online is more likely to purchase it from a seller with a trustworthy website. Now, a website can be trustworthy with a few key points such as secure website link, safe payment procedures, secure handling of customer data, and many more. However, the primary point noted by any visitor is the easiness in the navigation of the website to find the products they wish to purchase. Here comes the importance of designing your website. Many online sellers leave the designing of a website to the developers; not understanding the importance of User Interface (UI) and User Experience (UX). Apart from UX and UI, the content, the images, the design, and the graphics of the website plays an important role in your website. As an online seller, you need to do the required market research and invest your efforts in creating a sleek ecommerce website to sell more to your customers. Today, many ecommerce platforms do the work for you, such as Builderfly. Without being a technical expert, you can use pre-designed templates to design your store like a pro. Moreover, you can manage multiple selling, marketing on multiple platforms, and can manage your website along with creating a mobile app all using single backend management.

Things to Consider:

1. Plan for the design, content, UI, and UX of your website.
2. Make a quality content strategy.
3. Create a framework for your website.
4. Invest in comprehensive ecommerce platforms such as Builderfly.
5. Build a unique and compelling website.
6. Give a short and impactful brand name to your business.
7. Get your company logo designed.
8. Register your domain name.

Find ways to increase traffic in your online ecommerce website

Now that you have designed your online website and that you are ready to sell online, comes a question, “Who will purchase them?” Although you have determined your target audience, you still need ways to reach those targets. Now is the time that you generate traffic for your website. There are two ways to build traffic, organic and paid. The organic method is to build traffic using organic ways such as smart SEO tactics including meta tags, images, and keywords. You do not need to spend money on organic traffic building. However, the process may be slow if not done right. Also, the misuse of SEO can even lead to blacklisting of your website from Google. Therefore, it is essential to know the right use of SEO. Another way is to publish paid ads on Google and other online selling platforms. When an individual surfs through their browser, they get sponsored ads that are relevant to their searches at the start of the page; these are the paid ads that get visitors and customers who are interested to purchase from their ecommerce store. However, to get clicks on paid ads, the content including the Title of the ad and the description must be rich with keywords and must cover the essential information to grab attention. You can also use social media platforms that are among the most-prevalent selling platforms in India. As people spend the majority of their time on these platforms, showing them what they might be interested to purchase can increase the chances of building traffic. However, be sure that you are providing them with a way to purchase products directly from their social media platform to avoid hassles.

Things to consider:

1. Focus on using strong, impactful, yet creative content on your website, mobile app, and marketing advertisements.
2. Invest your time in digital marketing including email marketing, social media campaigns.
3. Invest in paid ads on Google as well as social media platforms such as Facebook and Instagram (Trust us, they are cost-effective methods).
4. Use cookies to collect customer data and later use them for target marketing (Remember to keep it transparent).
5. Optimize your website, products, checkout procedure, and your product images.
6. Create marketing campaigns to bring in more traffic to your website.
7. Provide lucrative deals and offers a competitive edge to get more market attention.
8. Create a strong social media presence to create a place in the competitive ecommerce market.
9. Be transparent with your visitors as well as customers and do not hide any important information they must know.
10. Communicate with your visitors and customers as and when required.
11. Provide a convenient way for your customers to communicate with you.
12. Create business pages on social media platforms that let customers purchase products directly from their social media handles.
13. Convey your brand story through your social media platforms to grab the attention of your potential customers.

Why should you start an ecommerce business in India?

As mentioned above, India is known as a country with the 2nd most population in the world. Moreover, it is among the fastest-growing ecommerce market. The increasing internet penetration, economic performance, and young demographic profile in India increase its potential boosting ecommerce revenue higher than any other country in the world. The recent enhancement in digitalization has given a chance for the emergence of new players in the ecommerce market. The startup trend has now turned out to become a lifestyle in India, opening doors for innovative business brains. If you are planning to start your ecommerce business in India, now is the right time for you. However, know that there is a neck-to-neck competition in the market; you need to be different and give compelling reasons for online shoppers to choose you above the rest.