As per Statista, there were 1.66 Billion Online Buyers Globally and the score is expected to cross 2.14 Billion in 2021.
The statistics clearly explains the reason for businesses moving towards digitization. However, this increasing trend welcomes tough competition. And, like a local business, you need to beat this competition to move ahead in the crowd.
Probably, you have one thing clear in mind and that’s the turnover you want to raise. But, the question is how and how soon.
How can you achieve your business goal? For that, we need to discuss the end goals and have to divide them in chunks. This will make it easier for you to track the progress as well as to evaluate the results.
We are sure, you are curious to know how soon you can witness the benefits of these strategies. On a fair note, you can take the tenure of a year. After your consistent efforts of over 3 months, you will easily be getting orders; but when following the same strategy for over a period of 10 months, you will be on the way of becoming a renowned brand.
Ecommerce marketing involves around making the ways to align your goals, strategies, and tactics in a manner that you can grow your sales results soon. Our goal is to grow your startup business from scratch. Following are the proven content strategies with which, you can witness the growth of your store from 0 visitors to 5000 visitors a day.
Here, you will learn:
- Ways to Find your Target Audience
- Art of Discovering your Target Keywords
- Leverage the Power of Content
Ways to Find your Target Audience
Your target audience involves the people who actually want to buy your products. With online marketing, you get the chance to find the right audience from the broad range market. Unlike traditional marketing, you can target your customers across the nation as well.
Buyer Persona
Finding a buyer persona can help you understand the nature of your target audience. For that, you need to look for the demographics, interests and personality of the people. Mostly Google sheets can help you in managing these data. Wondering how to find these insights? Try these Google search ideas:
Explore the list of forums that link to your product categories. Type “product” inurl: a forum in the Google search and you will get a list of forums connecting to the products. On clicking any of these, you will be directed to the thread where people are communicating about the product. Gradually once you will do more research, better ideas you will get about your potential customers and you will be able to list their pain points as well as expectations about the product.
Read existing reviews on major e-commerce sites like Amazon, Flipkart
Search for a few products of your product category and read some top-rated and detailed reviews. We know that it will take some of your time, but that’s the best way to know real people who can belong to your target audience. That way you can collect more information.
Innovative ideas
Creating your buyer persona won’t only give you ideas about your potential buyer but can give you some amazing ideas to renovate your product or represent it in a more attractive manner. Remember that an unsatisfied customer review is more important for your business to boost the type of service. With the help of geographic location displayed, you can list down the places that can bring more benefits to your brand.
Art of Discovering your Target Keywords
“Keywords” are like the buzzword in ecommerce business. The more you explore, the more information you will find. But, what is it exactly? Keywords are the search terms or the phrases apart from the product name that people search to look for a particular product. You need to find the search volume, top ranking keywords, level of difficulty and competition. Also, the bid price when you are using them for ad marketing on Google.
For ecommerce marketing, you have 2 categories of keywords:
Product Specific Keywords
Google Search: One of the most basic idea to list the frequently searched keywords relating your products are those you will find in the search below the search results. From here you can make the list of 20-50 search terms that people mostly use.
Market Defining Keywords
Market-defining keywords are industry-specific keywords. Your business niche as well as the categories you cover; can help you choose your business keywords. List down the websites that are already selling, what you sell. Use the same URLs in the Keyword gap analysis tool to get the list of keywords that they are using the market your industrial products.
Leverage the Power of Content
“Content is the key”, we are sure you have heard it multiple times, especially when you started searching for marketing strategies. But, you can’t write every product description as long as 1000+ words. Do you think that people are going to read such long descriptions? Obviously not!
Then how can you actually leverage that huge list of keywords, you just created above? Find out the best ways to build an audience around your content.
Product Description and product detail page
Choose 3-4 product-based keywords and use them to write your product listing as well as the detailed product descriptions. You can also mention the utility of the product and the occasion of use in your product detail pages.
Website Content
Though ecommerce stores have a very less content, you can use some of your marketing based keywords in the website content. About us section and other policies can enable you to gain more traction from those keywords. Following this strategy, you will see the improved ranking of your store in SERP results.
Start Your Blog
You can actually gather more readers to your ecommerce blog. With all the keywords including product-based as well as the marketing-oriented ones, you can make the blogs. But, bear in your mind that you don’t go off the track.
You can leverage certain tools to generate effective blog titles and can select from them. Research with your competitors and know what kind of content they are writing. This will help you in maintain the right flow of the content as per the choice of the audience.
Guest Blogging
Like the industry influencers, there are several other people sharing their knowledge about your target industry. There are certain site owners that love to know more about the experience of their community people. You can grow your connections with the help of that community and can acquire a backlink to your site, if permissible.
Video tutorials
People love DIYs. In the trend of personalization, people adore crafting certain not-so-complex things on their own. With the abundance of internet connectivity, people love to watch tutorials over reading about them. Obviously, that’s a best way to learn as well as to earn. Along with growing your audience over the video channels like Youtube, you can optimize them for better ranking of your ecommerce store.
Wrap Up
We believe you’ve got quite interesting ideas till now from which you actually make out the best audience. Get started with this strategies and plan your content accordingly to witness the best results.
