Home is a place that is emotionally connected to people. Everyone wishes to bedeck their home with love and care. Every individual chooses home goods with the utmost care to get the best ones to design their house the way they like. Earlier, people used to trust brick and mortar stores when it comes to purchasing goods for the home. However, with the increasing use of online shopping, people are inclining towards ecommerce stores for a comfortable and best shopping experience. Due to the endless increase in the number of ecommerce stores for home goods, the competition is at its peak. As a store owner, one needs to convince the customers and let them know why to choose them over the rest.
When a shopper visits your store to purchase home goods such as furniture, wall decor, etc. in search of an addition to their home decor, they’re commencing on a process that apparently perceived as a personal aspect for them and far more critical than purchasing clothing or possibly even groceries. If this thought is not recognized, you’re prone to lose more customers than you yield.
One of the choicest ways to support your customers who are going through this personal journey is to provide them with strong on-site content. This content is the most beneficial when it is designed in designated pages that are designed for making the process of purchasing easier.
Basic pages required for your home goods store
Here are some of the basic pages you must consider adding to your home goods store. You will learn the purpose that each page serves in your customer’s journey and how you can accurately execute them without any hassles.
Your store’s background principle and style
A brand new customer who is arriving on your online store may not just want to know what you have in store to sell. Presumably, they would want to know about your store, the reason your products are the best, how was your store was established, and why they should go with you over other competitors in the market.
Let your customers enter your ecommerce world by creating dedicated pages for your guiding principles, your products style ramp, and why you have opted for selling the products you have in store. It will quickly introduce your new customers to you and let them know why your products would be a good fit for their requirements.
A mission statement
Letting your customers know what your store is about before even they start shopping makes them prone to know immediately if they have found a good fit in your online store.
Shipping and delivery information
Talking about finding a good fit, a few home goods can be quiet delicate to ship, and no one would know this better than your customers. One of the biggest fears of your online home goods store visitor might be excessive spending of their hard-earned money on shipping or having the need for downtime to carry out and manage a complicated delivery process.
We recommend you creating a separate page dedicated to FAQs with reference to your shipping and delivery processes to comfort such fears and answer their common questions. Although this should be done for any decor shop it is especially essential for stores with flooring, furniture, or wall coverings.
You can focus on answering questions such as:
- How soon the products shall be shipped and delivered to the customers?
- What will the shipping charges be, or the conditions at which it might become free?
- What extra expenses could possibly follow for specific orders?
- How the delivery is handled of products that are large, requires specific shipment, or requires piecing together?
- How the piecing together is handled?
- How to get a refund, return, replace, or exchange a product with transparent details and instructions?
Though it’s fine to list these questions into a single FAQ page, a separate page would allow your shoppers to quickly get the answers they need before moving ahead with the purchasing process. One question that your potential customers could ask is “What will happen if I get this product and it doesn’t look right in my home?” Although the obvious answer would be a simple “just return it” as a response to this question, you shall need to effectively communicate and let them know how to do the same. You would also notice some vigilance if you are not clear on whether any product can be returned or not, or if customers are only allowed to exchange products that are unopened, unassembled, and so on. The initial step here is to ensure you have a page with data on returns. With that off the beaten path, take a decent, hard take a gander at the data you’ve displayed. You should mean to:
- Completely clarify the arrival or trade process in a straightforward way — don’t forget about subtleties that you believe aren’t significant, or that will just come up in an email or telephone discussions.
- In a similar vein, be clear about any expenses that may go with returns or trades, for example, if a client needs to pay for their own delivery, they must compensation a 15% restocking charge on open products, and so on.
- Be clear as conceivable about what a client can’t return, regardless of whether that is a collected household item, a utilized pad spread, or a move of backdrop that is half-applied.
At last, if there are numerous approaches to restore a thing, give legitimate bearings on every conceivable strategy (state, if an online buy can become back to a neighborhood store). Keep in mind likewise to demonstrate if nearby returns won’t be held to indistinguishable gauges from online ones in any capacity. Keep in mind additionally to give subtleties on how clients ought to connect with you in regards to possibly harmed merchandise, and what your procedure is for managing these things.
The last page we prescribe is very to you. Rather, we’re giving you a decision. We prescribe featuring either items that are marked down or items that have quite recently landed in your store. For what reason would we say we are giving you a decision? This is on the grounds that one choice may accommodate your store superior to the next. On the off chance that you see a great deal of rehash clients, featuring new items will sound good to them than featuring things marked down… which they may have just acquired.
In the event that you sell for the most part cheap items, and you’re finding that customers return to you for successive buys, it bodes well to feature new merchandise. In any case, on the off chance that you have costly items and your clients are probably going to purchase from you once in a while, featuring deals or extraordinary advancements bodes well. Essentially: If your point is to support associations with rehash clients, it likely bodes well to make a page featuring the most current products they’ll need to see. For one-time buyers, attract them with a lot. Obviously, you can generally do both (that is, make the two pages). Be that as it may, give some genuine idea to the clients you’re attempting to draw in first.
With these significant pages, your home merchandise store will flourish. Persuading customers to take the individual adventure of brightening their home with you can be dubious. Be that as it may, with these select pages, you can make them feel increasingly sure about their decision to purchase from you, regardless of how huge or little their buys are.