- HD-quality product images
- A+ quality content description
- Optimized website content and graphics
- Product variations as per attributes
- Clear CTAs
If you have followed this checklist while creating your product detail pages, you are all set to persuade your customers to make sales.
We know you want each of your website’s visitors to purchase one thing or the other. But it’s impossible!
Like the brick and mortar store, some people will be coming to your store to look for the products. Some of them come to check rates and compare them in the market before actual purchases. Others will inquire a lot and purchase none. Some of those will really dwell into buying. So, it’s better to keep this thing in mind rather than facing disappointment later.
This scenario gets a lot more crazy when it comes to online selling. People surfing on the web have easy access to hundreds and thousands of businesses selling similar products. With more choice comes more comparison and chances of customers leaving you instantaneously.
Even the average conversion of an ecommerce website happens to be as low as 2-3%.
It means if 100 visitors are visiting your website, only 2 or 3 of them will actually purchase your products.
This rate is meager!
We can feel that, and this assures that the competition will be really high!
The success of your ecommerce store is calculated based on the conversion rate. If and only if you know the conversion rate, you can refine your marketing strategies to amplify your conversion rate.
How can I calculate the conversion rate of my ecommerce store?
In layman terms, the conversion rate is the ratio of customers who purchased the products from your store to those visited. You can keep track of sales and visitors through Analytics software like Google Analytics for your online store.
As per Google Analytics, your online store’s conversion rate is the ratio of transactions through your store to the users who had at least one complete session on your store. Now, this conversion need not be monetary only. The type of conversion will depend on the ecommerce goals that you’ve created. It can be the subscription of some paid/unpaid plans, email/newsletter signup, download of some freebies, check out with coupons, and so on.
The higher will be the conversion rate, the more successful your ecommerce campaign, and that’s what defines your store’s success.
There are no restrictions on setting ecommerce goals for your store. You can create as many goals as you like to and as many platforms as you prefer considering. With every marketing strategy you make, your aim is to appeal to more and more individuals to be your buyers.
How can I refine the conversion rate of my ecommerce store?
Since your customers are shopping online, the first and foremost thing to improve is the product detail pages. Yes, we have already mentioned this in the beginning. So, we request you check it again; if you have them optimized, that’s perfect. If not, then it’s high time for you to fix this. Your product detail pages directly impact the ranking of your ecommerce store, which in turn impacts the count of website visitors and conversion rate.
- Earn customer’s trust
When you are just getting started, it can be really tricky to earn the trust of customers. They won’t purchase unless they are sure whether they are putting their money in the right hands or not. The foundation of building trust starts with the addition of security badges and SSL certificates to the website. Further, you can add secure payment options to strengthen this trust.
- Shipping strategies
One of the vital reasons for cart abandonment is shipping fees. Some customers feel this transaction pattern more transparent when you put the pricing and delivery charges separately. In contrast, others leave the product in the cart if they feel the shipping fee is additional. It goes above their budget, and they don’t feel like purchasing it anyway. Whereas on the other hand, another shipping strategy is to offer free shipping by adding delivery charges in the product’s final checkout pricing. Though it hardly makes any difference in either of the ways, free shipping is like a freebie for people, and they take it without any second thoughts. We recommend you try both the ways distinctly for your store to better understand how well it is working for your store.
- Discount coupons
The discounted price of the product is the motivation for many to buy products. Customers eagerly wait for festive sales and end of the season sale to actually purchase products. The discount coupon of 10% as a reminder to check out the cart’s product is taken much more seriously than the normal checkout reminder mail.
- Competitive pricing
When customers shop online, they keep comparing the products offered by several other businesses on the web. Pricing a product can’t be static this way. You need to keep them updated as per the latest changes on the web. Competitive product pricing can add a lot of customers to your cart and reduce the chances of abandonment.
- Tweak your checkout process
The checkout process must be smooth and easy, don’t add the complexities that can lengthen the process. Not all the customers are fine with creating their account at your store to buy some products; allow guest checkout if you haven’t already. With easy checkout options, customers don’t have to spend their time filing this account registration form and can check out over a single click.
- Customer reviews
The customer listens to another customer! Believe it or not, it’s a fact. You are selling a product, and you will always highlight the pros of the product. But, a user will highlight the positive as well as negative points. The pain points and customer’s experience of using products will definitely improve your net sales. This doesn’t mean you will be getting positive reviews only; your trial is basically to answer the negative reviews tactfully & convert them to your positives.
- Return policy
Another factor that keeps the conversion low is the return policy of your store. Since customers are shopping online, there happen to be size and color variations. If you keep strict return policies, that turn unfair for your buyers. While deciding on the return policies, keep this thing in mind, and create policies that are beneficial for your business as well as customers.
- Add live chat software
By using live chat software for your website, you can improve customer interactions and work on their engagement with your business. The better you deal with your potential buyers, the higher will be chances of conversion, and easier it will be for you to please your buyers. Basically, live chat helps you in reducing the gap between customers and your business. The narrower it gets, the easier it becomes for you.
When you create your store on Builderfly, you can draft your return policies in your way and update them at your store. You can refer to the static pages and update your return policy page’s layout as per your wish. Register your business and start selling with Builderfly now, for free!