Regardless of business types, every site has some particular pages. Generally you will find: About us, home, terms of service, and contact page. When it comes to ecommerce sites, the list includes the FAQ page, payment, and return policy, terms of payments, etc.
What is the FAQ Page?
Frequently Asked Questions (FAQ) page answers the frequent queries that you receive from the customer’s end. By answering the customer’s concerns upfront, you can bridge the gap between a customer’s thoughts about your products, services, and support they will get from your brand.
Such an act boost the reliability of customer in your brand. It gives them the satisfaction that you are well aware of your offerings and can help them with outstanding services. When answering product related queries; FAQ page is capable of boosting customer’s buying decision. It can improve the SEO of your site. Adding the FAQ section to your site can surely reduce some of your customer support burden.
Benefits of FAQ Page
Adding the FAQ page on your site can primarily benefit you in several ways :
Reduces the flow of customer queries
Serving your customers in the best possible way must be the priority of every business. But, the repetitive questions from customers can often be irritating and time-consuming. When you address the most common concerns of your customers already on your site, you will automatically see the reduced flow on the support end. Minimizing this burden, your support team can concentrate more on the technical worries where other customers were stuck.
Improves the SEO of your site
The queries answered in the FAQ pages aren’t much in-depth. For more details, you can link it to the specific blog page. If you enable “do follow” links on your store, you can allow the Google search engine to discover your internal blog pages by navigating through internally linked pages. The queries included in the FAQ can be the regular payment and shipping related concerns, which are usually asked by customers directly in Google. If your FAQ section answers such queries, there is the chance of your that your website appears in the search results. It will improve the chances of your website’s visibility on the SERPs.
Improves the navigation of your site
You can add how-to questions for your new and old users and customers on the ecommerce site. While answering these questions, you can link to Web pages that can solve your customer’s problem. The call to action links in your FAQ page can improve the site navigation as well as increases the chance of bringing your potential customers back into the conversion cycle.
How to get questions for the FAQ page?
If you are drafting the content for your FAQ page while building your site, you can take the reference of your competitor businesses. Referring to numerous sites will give you an idea of the most commonly asked questions. To help your customers in more personalized ways, you can later update the queries in your FAQ section.
If you are already running your business for long, you can take the reference of the emails and communication with your connecting leads to make the list of queries. You will find specific repetitive questions from the prospect as well as existing clients. By listing queries in your FAQ pages, you can gradually reduce the rate of customer inquiries that are already answered. This can subsequently lower your burden on the customer’s support end.
In addition to this, you can ask your offline customers and friends about the queries they have regarding your business and products/services. This can open the road for you to add and answer more relevant concerns.
What should be the format of FAQ page?
There is no specific format for the FAQ pages. So, you can list all of the concerns and can group the common ones under different headings.
If you have more queries to be answered, you can create dedicated sections or sub-pages like brand, products, payments, returns, shipping, etc. Such a practice can reduce the chances of any confusion about the topics. Also, it keeps your customers from scrolling your lengthy FAQ pages.
How to add a FAQ page to your Builderfly store?
If you have designed your online store with Builderfly ecommerce store builder, you can add a FAQ page to your web store as well. To do so, follow the steps :
- Log in to your Builderfly account.
- From the Builderfly dashboard, click on “Manage Store.”
- Click on “Store Customization.” This will navigate you to the front end editor of your website.
- Click on Add pages. Select the FAQ page from the list. If you don’t want to use the template, click on the Blank page.
- This will open a new page on your store. You can update the FAQs on it.
- Click Save after updating the content.
You can add your FAQ page in the navigation section as well as in the footer menu, that’s your choice. If you want to create the sub-pages or want to look for a specific format of the FAQ section, you can also seek for third party software in the marketplace.