Amazingly, many stores — especially when starting — miss important things for their online shops.

High competition, an inappropriate product or price war are the most frequent reasons for ecommerce failure.

You won’t fall into the same pitfalls! Just follow these six tips for your Builderfly store, and you’ll be off to a great start.

Get a professional logo

To start with, if you are selling online and don’t have a brand behind you, you must look professional. A professional-looking logo goes a long way for this and can really help your customers gain confidence in your store.

A professional logo does not have to cost you an arm and a leg! You can utilize services like  99designs to get the best logo within a week.

Adjust your favicon

I am asked to review and give feedback on so many websites, and one of the most common things that are left unchanged when someone sets up their Builderfly store is their favicon.

A favicon is a small icon that appears on the tab of the browser for your website. The default favicon on Builderfly is the Builderfly ‘B’ icon. You should create a custom icon that represents your brand. This can be a shortened version of your logo; you should get this made when designing your logo.

Normally the favicon dimensions are 16px x 16px or 32px x 32px for all websites.

To upload a custom favicon in Builderfly, read our article and get the complete guide.

Add your store to Google My Business

Not only is Google the search engine most people use, but it’s also one of the most-used websites when consumers use their mobile phones looking for products and places to visit and shop. These are only two of the reasons why you should list your business on Google. Listing is free and is a great way to get discovered and reviewed by your customers.

If your store doesn’t have a physical address, you can create a Google My Business brand page.

Ensure social media icons open in a new tab

Store owners often make a mistake with their social media icons. Your icons should open in new tabs You’re pushing visitors away from your online store if they open in the same window or redirect on another site. Visitors will get distracted on Facebook (or whichever social media icon they clicked) and won’t come back!

Ensure your social media has interesting and up-to-date content on it so when people click through, there is content that captures their attention and they’ll keep reading.

Display large product images on your Builderfly store

This A/B test simply states that bigger product images can increase your sales by at least 9% over smaller images. This definitely makes sense!

When you browse through a store, you don’t stand far away from the shelves and look at the products. You get up close to touch and look at the details of the products. You ought to treat your online store similarly.

Knock shipping out of the park

If you can, offer free shipping large;”>. Build it into the cost of your product or look at it as a marketing expense. This will give you a competitive advantage.

If you can’t offer free shipping for every purchase, you can always offer free shipping over a certain cart size. For example, offering free shipping for orders over $100 will encourage your customers to add more items to the cart.

One of the most important parts of offering free shipping or good shipping rates is you must promote your great shipping perks. Put them on your home page, at the top left or right corner where your customers will see it.

It’s time to make your Builderfly store awesome

You’re in the ecommerce game to be outstanding — make sure your store reflects that! Follow these tips and you’re well on your way to creating a stunning Builderfly shop.