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Developing a marketing plan

Marketing can be confusing, especially if you’re new to selling. You might think that marketing is too complicated or expensive to work for your business. You can use several tactics to attract the customers. Each of these tactics is a part of your marketing strategy, and your marketing plan
shows how and when you use them. Your marketing plan helps you make decisions about who you are trying to reach, what you want to say, and how to get the word out. Understanding your marketing goals can make it easier for you to find the marketing tactics that are right for your store at different parts of your selling cycle. Follow these basic steps to get started with a marketing plan.

Step 1: Defining your message
Step 2: Understanding your customers
Step 3: Choosing marketing tactics
Step 4: Setting goals
Step 5: Choosing your marketing channels
Step 6: Analyzing the impact
Step 7: Repeat

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